Boring ideas.
Boring ideas. Built fast. Shipped often.
A small studio in Cape Town. We build small, useful products and ship them — quietly, and quickly. No investors. No pitch deck. Just apps with suspiciously good traction.
Things we’ve shipped.
Small apps. All ours. Quietly earning their keep.
- AI tools Live
RainbowAI
Small, sharp tools for getting work out of language models without the ceremony.
- Legal software Live
LegalGenie
Document workflow for the small-firm legal world. Quietly useful, deliberately unflashy.
- Consumer · Mobile Live
Vintage
A consumer mobile app for the kind of person who wanted it to exist already.
- Consumer · Web Shipping
Bespoke
Something small on the web. Tailored, not templated. Watch this space.
What we believe.
A studio is a set of choices. These are ours.
- Boring is the point. Hype is expensive. Working software isn’t.
- Ship the small thing. A useful app this month beats a big one shipped never.
- No investors, no theatre. No deck, no raise, no board. The work pays the work.
- Traction over narrative. Numbers are quieter than slogans, and easier to trust.
No mailing list. No newsletter. No deck.
The work is the message.